Trade Marks
Our trade mark associated services range from advising on and searching potential trade marks, registering trade marks ourselves in the UK and EU, registering through agents worldwide, providing a watching service for trade marks and dealing with infringements and passing off issues.
Trade marks are a central part of both commercial and consumer business. The marketing experts tell us that the goodwill in a business is often encapsulated in the brand or trade mark – not the product or service.
We advise on branding as a whole, of which trade marks are a part. Our advice encompasses both registered and unregistered trade marks.
Much of our work is helping business to create good brands and trade marks that do not infringe the rights of others and most often are registrable because of the benefits that brings.
We carry out searches and file applications for trade mark registration in UK and EU – we have agents we work with for the rest of the world.
Once a client has a brand we can provide a watching service that ensures we know about any application by anyone for a trade mark that might be close to or infringe our clients’.
Of course, business is not straightforward and we regularly deal with cases of infringement. Our objective is to get the best possible result for our client – one that fits with their business plan. This may involve writing strong letters known as ‘cease and desist’ letters or negotiating a satisfactory solution.
